streaming service providers are competing to provide more original content and award-winning shows, as well as A-list actors. This further disrupts traditional broadcasting.

• Disney spent the entire year 2018 developing its new streaming service, Disney+. It is expected to launch in 2019 and compete with Netflix, Hulu, and Amazon Prime Video.
• Netflix’s Roma received many accolades from critics and audiences. The Spanish-language film by Alfonso Cuaron, released in October 2018, is eagerly awaiting an Oscar Best Picture nod. Announcements will be made on the 22nd of January.
• The Golden Globe nominees have been announced. Amazon and HBO each have nine nominations. Netflix has eight, and Hulu is behind with just two.
• Amazon Prime Video launches on Comcast Xfinity X1, allowing one million additional people to access Prime Video Originals.

In 2018, as movements such as #MeToo, Time’s Up, and others gained traction, they brought increased attention to women’s experiences in many sectors. Femtech, which has seen almost $1 billion invested in the last three years, is not an exception. The category drives an honest, open, and proudly feminine-centric dialog with a variety of new devices, platforms, and technologies designed to improve women’s healthcare by women.

• Modern Fertility launched hormone testing kits at home in May 2018 for only $199. This is a fraction of the price of what clinics charge. The mission of the health startup is to make fertility information and testing more affordable and accessible.
• Tia is creating a female-focused, comprehensive healthcare experience. The startup began as a digital platform that answered women’s sexual health questions. In 2018, it announced its first brick-and-mortar clinic. It describes the clinic as “a modern medical home for all women.”
• Wearable, discreet, cordless breast pumps have revolutionized the lives of breastfeeding mothers. Willow was first launched in 2017 and upgraded at CES 2018, while Elvie introduced a quiet and cord-free breast pump back in September 2018. Fashion designer Marta Jakubowski showcased the versatility of Elvie’s pump during her London Fashion Week show in September 2018.
• Fitbit Versa was introduced in the spring of 2018 as a new wearable specifically designed for women. Fitbit Versa allows women to monitor their menstrual cycles along with other health metrics such as heart rate and sleep, giving them a better understanding of their bodies.

Airbnb has expanded its home-sharing economy to include new initiatives in urban design, social media, and economic empowerment.

• In November 2018, the home-sharing application announced that it would be expanding into architecture and urban design. The new Backyard division of the company aims to reinvent home design for sharing.
• Airbnb has entered the social media world with its Travel Stories feature. Introduced in May 2018, travelers can now share images and videos of their travels and book directly by clicking on photos that grab their attention.
• With its Office of Healthy Tourism, the app also aims to boost local economies. Unveiled in April 2018, Airbnb says the initiative will “economically empower communities, drive travel to lesser-known places, and support environmentally-friendly travel habits.”